A-B Going After Miller Chill in Sales Literature

A-B GOING AFTER MILLER CHILL IN SALES LITERATURE. That sure didn't take long. A-B sales analysts have prepared a short deck for retailers which makes the claim that Miller Chill only sources 5% of its volume from new drinkers, and actually has the effect trading down consumers from imports and crafts to Chill. This seems to run counter to what Miller's research shows, according to what MBCo execs have previously told BBD (recall that Miller CMO Randy Ransom had said