Beer Business Daily – beer industry news and numbers

A-B Goes Hispanic, Doesn’t Go Back

Beer is pronounced "beer" in most languages (bier, bierra, etc.). But conspicuously, beer is cerveza in Spanish. That's not the only thing that stands out in the Latino beer world. A-B is significantly increasing its Latino marketing investment in 2008. The brewer plans to spend an extra 25% this year in total Spanish-language advertising -- covering venues from billboards to local radio. Spending on national outlets such as Univision and Telemundo will rise 45%, according to an interesting article in

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