Beer is pronounced "beer" in most languages (bier, bierra, etc.). But conspicuously, beer is cerveza in Spanish. That's not the only thing that stands out in the Latino beer world. A-B is significantly increasing its Latino marketing investment in 2008. The brewer plans to spend an extra 25% this year in total Spanish-language advertising -- covering venues from billboards to local radio. Spending on national outlets such as Univision and Telemundo will rise 45%, according to an interesting article in
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE