A-B EAM 2025: More “Mega”

Dear Client:  The theme for Anheuser-Busch’s ’25 EAM meeting seemed to be “consistency and focus,” with a bit of “simplicity.”  But the obvious sub theme to us was “everything mega,” with their emphasis on their now years' old “Mega Brand” strategy (hatched in ’22), and their reliance on “mega platforms.” Indeed, “Mega Brands and mega platforms … now account for over 90% of our resource allocation,” said Business Wholesaler Development VP Bob Tallett, to kick off the call. Upped investment