A-B Dropping Trousers on Price

Dear Client:When beer brands are growing quickly, and when they are declining quickly, the first thing we look at is relative retail pricing from a year ago. On-premise pricing is pretty steady (price-to-consumer at least, but perhaps not price-to-retailer, particularly on draft). But off-premise, price reductions tend to get passed on to the consumer. Here's what we've found: We checked out the top 100 beer brands and picked out the brands that dropped price by 50 cents a case or