The two leading advertising trade rags, Advertising Age and BrandWeek, both fronted stories on Anheuser-Busch's sales meeting, and it being draped in American pride. Ad Age said that "A-B wrapped itself tightly in the American flag and continued to confront, rather than ignore, its smaller competitor. .. August Busch IV exhorted the crowd to ask Miller's wholesalers how they can sleep knowing that they're 'destroying the American beer industry.'" BrandWeek fronts an article entitled "A-B Marketing Read to Rumble", quoting
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