A-B Dominating Domestic Super-Premium Segment

Dear Client:Everybody likes to go around saying that light beer and big beer is dead, but guess what? One of the fastest growing brands in the beer business right now is the lightest of them all: Michelob Ultra. And of the top ten domestic super-premium brands, A-B owns all of them.For the four weeks to September 4, IRI multi-channel scans show super premiums had the second-best dollar trends (behind imports, up 8%) of any beer subsegment: they were up 6.7%.