A-B Declares War on Miller Lite

It has not come a minute too soon for many A-B distributors. Since August of last year, Miller Lite has grown double digits in supermarket scan data thanks largely to low carb comparison ads, and has enjoyed similar trends in other channels, according to Miller distribs who report numbers to BBD. Meanwhile, Bud Light has experienced the softest trends since its creation while low carb Mich Ultra takes off. The industry as a whole has held its breath to see