Beer Business Daily – beer industry news and numbers

A-B Debuts New Character

Last week at the BBD world headquarters we were doing what we normally do on Wednesday afternoons: checking TheOnion.com for the latest news spoofs. It was then that we noticed that A-B has intro'd a new ad character, a retro Napoleon Dynamite-type dork named Ted Ferguson, the so-called Bud Light Daredevil. (The Onion, a funny fake newspaper spawned in Wisconsin, is a common website for both Miller and A-B to premier new spots-which naturally is the only reason we read

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels