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A-B Chooses Bud Light Agencies

December 13, 2011A-B Chooses Bud Light AgenciesDear Client:"We've completed a major step for our biggest brand," wrote A-B vp marketing Paul Chibe in a note to distributors yesterday, obtained by BBD. A-B announced that McGarryBowen will be the lead creative ad agency on the Bud Light business, and Translation as the lead creative agency for Bud Light brand extensions and experiential marketing. "Both agencies will be charged with helping evolve our industry-leading creative for the country's best-selling beer," writes Paul.

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