A-B Chief on Hot 2021 Topics

Dear Client:  We put A-B chief, Michel Doukeris, on the spot at our annual Beer Summit this week in San Antonio. For example: One of A-B’s biggest bets for the year, Mich Ultra Organic Seltzer, is rolling as we speak. We asked how big it could be, vs. Bud Light Seltzer (which had a huge launch last January, snagging double-digit share of seltzer, before moderating to become a distant no. 3 in the category,  behind White Claw and Truly).  “There