A-B Challenging Pre-Sales Model

Dear Client: Recently, AB InBev CFO Felipe Dutra hosted an analyst meeting, which included Robert Ottenstein of Evercore, who wrote that ABI believes the current model of distributor pre-salespeople going to accounts one or two times a week is "outdated."   Robert writes that Felipe indicated that they're "moving fast on data and digitalization." Per Robert's note: No longer a test or pilot project: $10 billion of revenue today is B2B -Current state analogous to beginning of shift to direct