A-B Buying Bagged RTD Tea Brand, Hoop Tea

Dear Client: A-B is making another purchase for its Beyond Beer division, this time "partnering" with a hot regional brand in the tea FMB space: Hoop Tea.  Ocean City, Maryland-based hard tea company Hoop Tea makes tea-infused FMBs and seltzers. But perhaps what they are most recognized for are their iconic, colorful 3 liter "bags," made for partying on the beach. That's the whole thrust of this brand: beach drinks, long hair, short shorts. American ephemera.  Admittedly, we had not