A-B Bumps Bud Zero Marketing Campaign Launch Date Back to May 4

Dear Client: The VP of Budweiser USA wrote distributor partners yesterday to announce a delay for the full marketing launch of its big non-alcoholic brand, Budweiser Zero.  Sales to retailers will still start next week, as planned, on March 30th, but the marketing around the new launch will be pushed back until May. "As a result of the current climate, product delays and retailers postponing resets we have decided to move the launch of the Budweiser Zero marketing campaign to