A-B: Brand Extensions Go to Red Network, Except When they Can’t

Dear Client:Anheuser-Busch clarified its position yesterday when it comes to introducing new brand/line extensions as it pertains to which distributor network it will go to (where it has overlapping distributors). In a memo to distributors, vp sales Dave Almeida writes that when new brand extensions are rolled out, the "distribution rights will be granted to the equity wholesalers, where permitted. In states where this is not permitted, new brand extensions will be granted to the current wholesaler who carries that