A-B and Some Wholesalers Clash Over Compliance

Dear Client: A-B assessments are well underway. Some distributors have already gone “under the gun,” so to speak, while others face the audits imminently.  We’ve known for a while now that this was coming. But complaints have gotten louder in the last couple of weeks: A handful of wholesalers have told BBD the process has become seemingly impossible, with several wholesalers believing that 70% to 80% of wholesalers are currently out of compliance (of course, that metric is a moving