A-B Adds WOD Business Unit and Regional Marketing Offices; Slims Sales Regions to Six

Dear Client:  Well, it’s fall again, and that means another A-B organizational makeover. Lest that seem haphazard or redundant, A-B sales chief Brendan Whitworth tells BBD that every commercial tweak is an incremental progression toward fulfilling their 2018 commercial strategy — a strategy that has helped them achieve results like depletion and shipment growth in the U.S. last quarter.  This latest round of structural changes is partly driven by moves the brewer has made in their wholly owned distributor (WOD)