A-B Adds Cider to VAIP Program, Constellation No Longer “Aligned”

Dear Client:A-B last week issued a first half "Information Request" deck on their voluntary VAIP incentive program, obtained by BBD through nefarious means, which outlines a few interesting changes from the original program. One thing that hasn't changed: Constellation Brands are now not considered "aligned" with A-B, as prescribed by the DOJ's decree on the ABI-Modelo deal. A-B distributors who are also Gold Network distributors need not really apply, despite the brewer saying "All wholesalers, regardless of A-B volume percentage,