January 5, 20127-Eleven Sued by Supplier Over Game Day BeerDear Client:The past two years have come full circle for c-store chain 7-Eleven's foray into a sub-premium private label beer called Game Day. BBD broke that story in early 2010, and also reported it's lackluster sales performance in early 2011. The Game Day brand was owned and supplied by private label purveyor Winery Exchange/World Brews. Winery Exchange has now filed a lawsuit against 7-Eleven alleging that the c-store chain failed to
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