2004: The Year of the SKU

What happened to SKU rationalization? Ha! That promise has been thrown into the mash tun. They say money talks, but really it's the lack of money that motivates. Sluggish sales in this industry have forced brewers and FMB makers to get creative with their brands, and that means two things: new packages and new flavors. Need an example? Smirnoff Ice is dead, but Triple Black and Twisted T are carrying the brand.Here is what I've been hearing from Miller/Coors/All other