Beer Business Daily – beer industry news and numbers

14 Hands Canned Wine Parodies Classic Beer Commercials

Dear Client: As if beer wasn't already fighting wine and spirits for its ever-waning share, now some wine brands are using beer's playbook directly against it. Ste. Michelle Wine Estates recently announced its 14 Hands brand is now available in cans. That's part of a larger and growing movement of wine in cans, which is currently worth around $81 million (see next story). But 14 Hands won't rest at copying beer's package of choice. They're also supporting the can launch

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

Channels