BBD Survey: Most Wholesalers Only “Somewhat” Bullish on ’23 And Will Finish Down in Volume

Dear Client: We promised more insights from our own Year End Wholesaler Survey, which saw more than 60 diverse beer wholesalers weigh in (over the past week) on a host of big-picture topics. UP IN DOLLARS, DOWN IN VOLUME. Here’s a sobering snapshot, even if it’s not surprising: About 86% of wholesaler respondents said they plan to finish the year “up” in dollars. But a full 68% said that despite those positive dollar trends, they’ll still finish the year down