Bang Sales Chief Gives the Scoop on Mixx Hard Seltzer

Dear Client: As BBD readers know, we've been covering Bang's imminent entry into the hard seltzer space for months now, including their efforts to cobble together a beer distributor network while in arbitration with most recent distributor, Pepsi.  Of course, there's no better source on the matter than the source itself. And we were lucky enough to chat with Bang Executive Vice President of Sales, Gene Bukovi, on exactly where they're at with both the launch, and bringing on distributors.