Dear Client:
BBD has just intercepted a note to retailers from a Bang regional account manager, alerting its customers of a big new 2021 launch: Bang Hard Seltzer.
“Very exciting news coming from VPX Sports/Bang Energy,” it said. “We will be launching a Bang Hard Seltzer in late Q1 – Q2 of 2021 … We are currently working on a distribution network now to be ready for the launch.”
This of course on the heels of yesterday’s news that Bang chief Jack Owoc was “firing” Pepsi from its exclusive distribution agreement for North America.
THE VITAL STATS. What could Bang possibly bring to the hard seltzer category? Here’s what they’ve got so far, per memo:
“1. Bang Hard Seltzer will be Caffeine Free & include electrolytes …
2. Four Flavors are in the pipeline that mimic Bang Energy’s current top SKUs & will be announced soon …
3. Pepsi will not distribute this product & we are meeting with national distributors now on a network”
The company is apparently producing their “first samples shortly” but “still working” on the “graphics & flavor profiles.”
Note added, “With this launch we hope to bring to the hard seltzer industry what we’d brought to the energy industry over the past few years!” (We wonder if they’re aware of the more stringent marketing claims and regulations in the bev alc world? We’ll see.)
Developing.
Until tomorrow,
Harry, Jenn and Jordan
“Some things have to be believed to be seen.”
– Ralph Hodgson
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