Back to Basics in 2009 A Look at the Past and Future in Numbers

Craft Brewers were in the sweet spot in 2008 along with domestic beers (particularly super-premiums), according to Dan Wandel, SVP, Beverage Alcohol Client Solutions (aka data merlin) at IRI. His presentation at the Brewers Association's Power Hour teleconference 2008 Year-End Review took a deep dive into various changes that took place last year that changed consumer patterns and trends in the beer business.

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