Back to Back Billion Dollar Weeks for Beer

Dear Client: Beer made the most of this Memorial Day. The category did more than a $1 billion in off-premise sales for the week leading into Memorial Day (the week ending May 23), and followed it up with another $1 billion-plus in sales for the week coming out of the holiday (the week ending May 30), per latest Nielsen data.  If you combine both weeks to get a full picture of the Memorial Day holiday, we see that the category