Babe Wine Could be “A Big Problem” for Big Wine

Dear Client: Babe Wine was the subject of a lot of talk during both our BBD and WSD Summits.  Indeed, Kevin O’Brien, Principal, Zepponi & Company, which handles bev alc M&A, told the Wine & Spirits Daily Summit that A-B’s big canned wine play is definitely something that could disrupt the established wine players.  Babe’s success could be a “big problem for us,” he said, meaning Big Wine, which has a branding problem. Combine a wine with an actual brand