Dear Client: Despite overall beer pricing on the up and up (+$1.34 YTD in in IRI MULC to May 15), there are still plenty of deals out there heading into Memorial Day. Our usual spot check of grocery ads across the country highlighted that mainstays are still very much going on the cheap over the … Continue reading "Grokking Memorial Day Deals"

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Dear Client: We checked in with Winking Lizard Tavern operator John Lane on what this high-volume Ohio sports bar chain is seeing for summer [see BBD 11-04-2021 for our last major tune-up with John]. There's good news, he says, as draft starts to pick up and lots of new segments are pulling. But pain points … Continue reading "Draft is Back in Heartland:  “Beasts are Performing”"

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Dear Client: There’s some dollar growth coming from some interesting places in the food channel, per the latest NielsenIQ scans for the four weeks ending May 14. Overall dollar growth is down 2% in the channel for the four weeks, but that’s predominantly owed to declines from hard seltzer (-13.8%), cider (-9.7%) and craft (-7.8%). … Continue reading "A Domestic Comeback Brewing?"

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Dear Client: As malt-based and sugar-based hard seltzers look to shake off their sluggish start to 2022 this summer, one of the hottest brands in bev alc is dialing up airtime to tell consumers to “ditch” these types of hard seltzers altogether. Indeed, E&J Gallo’s high-flying spirits-based seltzer, High Noon, has just released a suite … Continue reading "High Noon Winds Up a Haymaker for Malt-Based Competition"

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Dear Client: As one large wholesaler remarked recently: Drizly data looks a lot different than scan reads. That's important, because the Drizly drinker skews younger, and often wealthy.  So what are people buying on the growing platform? We got you covered.  Drizly released its fourth annual Consumer Trend Report on Thursday, giving us a peek … Continue reading "What the Young People Are Ordering Online"

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Dear Client: With so many SKUs and trends catching on so quickly, one has to wonder how distributors decide on which suppliers to bring on board nowadays? Well, we heard from some premier distributors on that very topic during a recent webinar put on by 3 Tier Beverages, which featured panelists like Jessica Muskey, VP … Continue reading "How Do Wholesalers Pick New Partners Now?"

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Dear Client: When BBD spoke with A-B sales chief Simon Wuestenberg on their imminent October price hike earlier this week (which will be higher than the one they took in January), as well as the 4-cent per case equivalent freight and fuel surcharge, he shared that wholesalers generally wanted that increase and surcharge to happen … Continue reading "Wholesalers Grok A-B Hikes"

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Dear Client: Celsius is on fire, and we’re not just talking about their “Heat” line.  We were able to snag Celsius chief John Fieldly on the horn after earnings to get the inside skinny. We wondered about run room (particularly in c-stores), as well as moves they’re making with their mostly beer-oriented network these days.  … Continue reading "Celsius is Rising"

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Dear Client: Like anyone else, Anheuser-Busch is seeing surging input costs, and something's gotta give, it says.  BBD got the scoop on a few measures they communicated to wholesalers last week in the face of the current "unpredictable, unprecedented external" cost environment.  A-B will combat said costs while protecting its ability to invest, sales chief … Continue reading "A-B Moves Jan. Price Hike to Fall, Implements 4 Cent-Per-Case Freight/Fuel Surcharge to Combat Rising Costs"

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Dear Client: We asked a handful of top retailers about their big bev alc bets headed into summer. What trends and challenges do they see? And is spirits kicking beer’s butt — definitively?  Surprisingly, the big retailers we spoke with said they wouldn't characterize spirits as slaughtering beer. In fact, many expect a strong summer … Continue reading "What Key Retailers See Headed into Summer"

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