Dear Client: Summer is over, and as Boston Beer takes a hefty Q3 charge for crushing obsolete inventory as they reformulate Truly after it crushed oversold Truly last year, and Wall Street using language like "seltzers haven't found their bottom" and "a recovery in SAM will be largely tethered to stabilization in seltzers (not there … Continue reading "Saving Seltzer: Where’s the Bottom?"
Dear Client: FIFCO USA alerted wholesalers earlier this afternoon that it is developing a Lipton-branded hard iced tea product with PepsiCo to be launched in 2023. And yes, it will be distributed by Pepsi's Blue Cloud Distribution network. If that sounds familiar, it's of course very similar to the deal Pepsi has with Boston Beer, … Continue reading "Breaking: FIFCO to Develop Hard Lipton Tea with PepsiCo"
Dear Client: In June, BBD brought you news that Twisted Tea, now the largest FMB, had made its way to the no. 12 brand in scans, overtaking brands like Miller High Life and Heineken. Since then, the brand has climbed to the no. 11 spot (per 13 weeks to 8/7, in IRI MULO + Convenience). … Continue reading "Twisted Tea Going Big in College Football"
Dear Client: Anheuser-Busch evolved its High End Unit commercial structure last December, bringing the Brewers Collective and A-B’s premium/super premium portfolio under the leadership of Andy Thomas. Andy not only oversees the craft brands now, but also the likes of juggernauts like Stella Artois, Estrella Jalisco, Michelob Ultra Pure Gold, and more. Last week, the … Continue reading "A-B Combines Craft and High End Field Sales"
Dear Client: It's happening again -- this time, with fast-growing non-alc brand, Athletic Brewing Co., who is terminating a slew of California wholesalers for near-statewide distribution with Reyes. Several wholesalers confirmed the move to BBD late last week. Sources say Athletic is deflecting to Reyes for streamlined administration, better freight costs, and a statewide solution. … Continue reading "Athletic Terminations Rattle Distributors"
Dear Client: High Noon is now the second largest spirits brand in the country -- yes, that includes full-proof liquor brands including Tito's, Jack Daniel's, and Bacardi. The spirit-based RTD category has arrived in a big way. Tito’s has $14.6 million in sales, and High Noon hits after that, at almost $11 million. Then after … Continue reading "High Noon Now Second Largest Spirit Brand"
Dear Client: John Shea – who is coming up on two years as CMO of Mike’s, by the way – dropped into BBD virtual offices (AKA the phone) to share some news about a giant new campaign for White Claw, and why they expect to win their main selling season: Summer. Though the seltzer category … Continue reading "White Claw’s Second Act"
Dear Client: Yesterday, Heineken announced it would halt sales and production of its namesake beer in Russia, due to the country's ongoing assault against Ukraine. CEO Dolf van den Brink issued a statement in solidarity with the besieged country, announcing several steps to scale back their business in Russia, while acknowledging the need to support … Continue reading "Brewers Suspending Sales in Russia, ABI “Monitoring” Situation"