Dear Client: John Shea – who is coming up on two years as CMO of Mike’s, by the way – dropped into BBD virtual offices (AKA the phone) to share some news about a giant new campaign for White Claw, and why they expect to win their main selling season: Summer.    Though the seltzer category … Continue reading "White Claw’s Second Act"

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Dear Client: Yesterday, Heineken announced it would halt sales and production of its namesake beer in Russia, due to the country's ongoing assault against Ukraine.  CEO Dolf van den Brink issued a statement in solidarity with the besieged country, announcing several steps to scale back their business in Russia, while acknowledging the need to support … Continue reading "Brewers Suspending Sales in Russia, ABI “Monitoring” Situation"

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