August, September Tough Numbers

September 26, 2011August, September Tough Numbers Dear Client:It's not getting any easier for our beer business. For the 4 weeks ending September 10, the beer industry was down 2.0% across Nielsen's food, drug, convenience and liquor channels. The declines were lead by the premium segment was down 3%, near premium segment down 3.7% and the budget segment down 5.7%, according to Nielsen's Nick Lake. In fact the real bad news is the decline in the premium segment was the largest