Asahi Aims to Revitalize U.S. Business in 2021

Dear Client:  Last week, we sat down with Japanese brewing giant, Asahi, to talk U.S. strategy and we were glad we did. It had been a while since we caught up with the brewer, mainly because the company hasn’t made a whole lot of moves in the U.S. as of late, though it looks like that will soon change. Indeed, Asahi’s VP of commercial operations, Derek VanTine, told BBD that they’ll invest significant marketing dollars in the U.S. next year