Are We Losing Hispanic Drinkers to Spirits?

July 15, 2011Are We Losing Hispanic Drinkers to Spirits? Dear Client:One ray of hope for many beer industry executives is the future state of the core beer drinking demographic. Specifically, the increased number of Hispanic households in the United States. Currently roughly 16% of 21+ Americans are Hispanic, with that number projected to grow to 20% by 2020. As detailed by Nick Lake of Nielsen at the 2011 Beer Summit, we also know that the 21-34 Millennial demographic will be