May 29, 2012 Are the Stars are Aligned for Beer This Year?Dear Client:Great weather, great timing for St. Paddy's Day, easy comps, great timing for Cinco de Mayo, and now, good weather in most parts of the US for Memorial Day weekend. Indeed, just received numbers for Cinco de Mayo from Symphony IRI show the beer industry was up 5% for the two weeks around the holiday, and Mexican imports were up 20% for the holiday. Timing does matter.And yes,
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