Anatomy of Craft’s Hottest Brand

August 13, 2013 Dear Client: Lagunitas is one of the hottest beer brands on the market today. Founder Tony Magee is doubling down by investing $2 million to expand capacity at their Petaluma brewery while their new Chicago brewery is a'building. Lagunitas is in 35 states but expect them to be a nationwide brewer after Chicago comes online, as well as seeking deeper distribution in current markets. As Tony told BBD, "We haven't sounded the bottom yet." This brand is