Beer Business Daily July 9, 2010 Analyst: "Limited Fireworks on 4th" Dear Client: That's the take of Deutsche Bank analyst Marc Greenburg on the July 4 holiday for c-stores. In an early look, Marc surveyed convenience store buyers overseeing 1,400 stores. The key takeaways: "modest volume improvement, persistent trade-down from premium to sub-premium which may drive lower mixfor ABI/TAP, softness for the 3 domestic lights, flattish pricing." That doesn't really get the juices flowing. What about pricing? "Our sense is
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