Alcoholic Kombucha: Will it Be a Thing?

Dear Client: We've been writing a lot about better for you beer. You may be thinking, "how big could these brands actually get?'' If Flying Embers' Bill Moses is right, pretty big. -Ish. Bill co-founded Kevita, the non-alc "sparkling probiotic drink" (basically, kombucha) that Pepsi acquired back in 2016 (at the time of the sale Reuters estimated Kevita to be valued near $500MM). Bill tells BBD that brand is now doing about $300 million in retail sales. Right after that