February 10, 2010

After Tough Q4, More Investment in
2010 for MillerCoors

Following a tough Q4, MillerCoors chief Leo Keily said on their analyst conference call: "What do you do in a downturn? We invest in our brands." Leo said that MillerCoors' philosophy in 2010 is invest in great marketing and "back it up with new news."

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