After Tough Q4, More Investment in
2010 for MillerCoors

Dear Client: Following a tough Q4, MillerCoors chief Leo Keily said on their analyst conference call: "What do you do in a downturn? .... We invest in our brands." Leo said that MillerCoors' philosophy in 2010 is invest in great marketing and "back it up with new news." Investments will be stepped up for both MGD 64 and High Life. On the new news front, MillerCoors is coming out with HomeDraft packages for Coors Light and Miller Lite, plus a