After July’s “Bloodbath,” What Wholesalers See for the Back Half

Dear Client: BBD reported on some pretty robust scandata trends for the month of July. Beer saw a 4.4% jump for the four weeks in NielsenIQ to July 30, and climbed more than 7% in c-stores.  But some readers tipped us that the month was actually a “bloodbath” for distributors. “You keep reporting how beer crushed it 4th of July,” said one. “Well that beer was sold into the stores in June. Most distributors’ info that I receive shows July