After a Tough ’19, Yuengling Will Innovate in 2020

Dear Client: Yuengling is trying hard to keep up with the Joneses. That can be tough when they've historically not offered as many flavor or package varieties as their innovation-crazed beer brethren. Yuengling has about 50 SKUs total (though 10 do about 80% of their business), far less than most of their competitors.  But they're coming out with a big "betterment" beer bet next year, to help engage consumers.  "2019 has been tough," sales chief Pat Pikunas told BBD. "Overlapping