Accelerating Suppliers and Brands

Dear Client:For this month's statistical update from Symphony IRI (all channel scans through November 4), our analysis decided to take a look at which suppliers and brands are accelerating the most (or decelerating the least). To calculate that we compared YTD case percent change trends with the latest 13 week trends (we felt comparing it to latest 4 week doesn't smooth out enough timing vagaries the numbers). And there are some interesting data points. The supplier s accelerating their trends