ABI Trying Not to Copy Kraft Heinz Mistakes

Dear Client: There wasn't a whole lot of talk on the U.S. in ABI's earnings call yesterday, but there were a few nuggets. Most importantly, Anheuser-Busch doesn't wish to be painted with the tainted Kraft Heinz brush, which is where the financial press has been heading this week. So as we pointed out previously, they're being proactive AF. On to the nuggets: A-B is now testing "Budweiser 0.0" in some U.S. markets, ABI chief Carlos Brito said on the call.