ABI: The Greatest CPG Success Story in History

Dear Client:Last week's article on the rise of MegaBrew was met with eager response on both sides. Some readers were "fascinated" with the connection between zero-based budgeting (ZBB) and total quality management (TQM). Others -- onetime insiders -- offered salacious details we could not have known.And some in the current era met our account with vehement opposition."This week we achieved an amazing accomplishment, one we are all very proud of," wrote Gemma Hart, VP Communications, Anheuser-Busch."I was excited to read