ABI Should Get Bigger Share of Craft, Says Stifel

Dear Client:Amid news that ABI is redirecting African hops to its own brewers, comes a Stifel note predicting megabrewer "craft" increased share.The four macrobrewers (A-B, MillerCoors, Heineken, and Constellation) currently have about 11.6% craft share, it estimates. That's not even including Shocktop, Blue Moon and Leinenkugel."Combined, these four brewers go to market nearly 3x larger than they were in craft in 2012," Stifel says."PARADOX OF CHOICE" FAVORS LESS BUT BIGGER. "We believe 'the paradox of choice,' that more is less,