ABI Chief Focuses Q3 Call on Company’s “Digital Transformation”

Dear Client: New ABI chief Michel Doukeris, now 100 days in, spent a lot of Anheuser-Busch InBev’s Q3 call talking about the company’s digital transformation. Indeed, when one caller asked what Michel will do differently in leading the global beer giant, he identified the online world as one of three areas of focus: “Relentless execution; focus and investment behind brands; and acceleration of the digital transformation.” (He’ll also “play to his strengths,” he noted, being a “marketeer by heart.”) But