ABI Chief: Beer is “Incredibly Relevant” But Partners Need to Get Behind “Players that Invest”

Dear Client:  On their Q3 earnings call yesterday, Anheuser-Busch InBev chief Michel Doukeris talked about the usual futuristic buckets where their U.S. business is making headway: premiumization and digitization. Their above core/beyond beer portfolio is now 40% of U.S. revs, up from 27% just five years ago (in 2017). So they’re on their way.  Indeed, as they did at their EAM meeting in Chicago a few weeks ago [see BBD 10-06-2022], Michel invoked a “halftime” metaphor for their 10-year plan