A Talk with A-B’s Dave Peacock

During my brief stay last week in St. Louis, I was invited down to One Busch Place for a visit with Anheuser-Busch chief Dave Peacock. As he conducted an impromptu tasting of Bud Light Golden Wheat and Select 55 (at 9:30 in the morning, you gotta love the beer business), Dave and I spoke of a variety of topics, including three-tier, Bud Light, distributor fears, sports marketing, and more. You, my good friends, are a fly on the wall. Here is Part I of a two-part series:

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