A Pro Groks Beer Price

Dear Client: The beer industry could certainly use some pricing expertise.  In a moment where consumers are going from having excess stimulus cash to seeing reserves dry as inflation towers, every CPG entity seems to have its own strategy.  We’ve seen both sides of the spectrum in beer, with A-B taking price up twice this year (it will likely be upward of 5% in October [see BBD 05-17-2022]) and Constellation saying it's holding on to its 1%-2% price hike guidance.