A Look Inside A-B’s New Retailer Showcase, The Vault

Dear Client: BBD readers will recall: Former ABI chief Carlos Brito and A-B chief Michel Doukeris hatched the 2018 commercial strategy that has helped the company see its best trends in a decade or so. An integral part of that strategy called for “leading category growth” – in no small part via category captainship.  Three years later, it’s clear: part of that vision meant crafting a physical, several-floor shrine to the future of not just beer, but for all beverage