A Legend Speaks: Bill Coors

Love him or hate him, Bill Coors is a legend in the US beer business. Let's just get that out of the way. For you greenhorns out there, he presided over what was the largest year-over-year increase in beer sales across the US, expanding the geography of Coors magic elixir at a hectic clip in the 1970s and 1980s. He also single-handedly invented the most innovative package of fifty years (the seamless aluminum can). The man knows his place in