“A Few Friends are Better Than a Few Thousand Followers” Per Reimagined “Miller Time” Campaign

Dear Client:  Having garnered praise for its uber-relatable "Made to Chill" Coors Light campaign, MillerCoors is now revealing a big new campaign for its other giant light brand, Miller Lite.  The idea? That having a beer with your friends is "The Original Social Media" -- also known as "Miller Time," but reimagined for millennials.   The campaign is being spearheaded by DDB Chicago. The 60-second version of the first commercial, "Followers" (see the 90-second version here) will debut during Game 1