A-B’s Summer Plans: Flex the Portfolio

Dear Client: Anheuser-Busch held their first in-person meeting -- the Summer Spec-Tac-ular -- with wholesalers in two years last week in hometown St. Louis, and they changed up the format a bit to mimic late-night talk shows, with Bob Tallett as David Letterman as he "interviewed" for two hours all of the top new or new-ish U.S. commercial leaders for A-B, including cco Kyle Norrington, cso Simon Wuestenberg, cmo Benoit Garbe, Beyond Beer vp Fabricio Zonzini, vp of The High